Job Description

Job Summary
The College of Engineering is seeking a detail-oriented Web Content Specialist to join our team.

Appointment details

This is a part-time position with a negotiable schedule of 20-32 hours per week.
The specific number of weekly hours will be mutually determined with the selected candidate.
The salary will be prorated accordingly based on the posted full-time salary of $60,000.
This is a 12-month term-limited position, with the possibility of a six-month extension based on workload and funding availability.
In this term-limited role, you will be responsible for the evaluation and improvement of various websites. You will serve as a key contributor to the University of Michigan Engineering digital presence by updating content, improving SEO and usability, and ensuring all platforms adhere to high standards of accessibility and functionality set by the Office of Communications & Marketing (C&M). In doing so, you will help support the College's Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies.

You will be responsible for evaluating content, design and functionality. Using clear, data-informed rationale, you will present web recommendations to stakeholders, expertly navigate their questions with C&M team support, and implement site improvements efficiently and thoroughly.

Responsibilities*
Website Maintenance & Quality Assurance (50%)

Update web pages using WordPress and Google Sites.
Implement updates to information architecture, website structure, and light design/UX improvements to enhance user navigation.
Update outdated content, including correcting broken links, fixing content errors, and ensuring information is current and accurate.
Ensure all web properties meet University and federal accessibility standards (WCAG 2.1AA).
Based on provided content guidelines and keywords, identify SEO/GEO/Accessibility (search- and generative- engine optimization) issues, propose solutions, and implement appropriate resolutions.
Ensure content matches branding, voice and tone guidelines.
Content Best Practices & Standards Implementation (30%)

Lead the implementation of both incremental web updates and broader improvement recommendations, serving as the primary point of contact for stakeholder engagement.
Provide technical rationale and updates on project milestones to stakeholder units.
Evaluate various courses of action for site improvements, consult with C&M experts, and make independent decisions within the scope of responsibilities.
Work with a project manager to balance priorities and timelines across multiple projects.
Training & Consultation / Project Administration (20%)

Direct and train unit partners on web content best practices.
Tailor existing documentation and guidelines to help others without web expertise maintain high-quality design, accessibility, SEO/GEO and communication standards.
Stay abreast of new developments in web accessibility and implement proactive recommendations to maintain compliance.